80/20 Sales and Marketing. The Definitive Guide to Working Less and Making More

If you’re a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you’ll be applying 80/20² and 80/20³ to gain 10X, even 100X the success. Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you’re leaving on the table, and how to put it back in your pocket — then reinvest for even greater success.