Chanel. The Karl Lagerfeld Campaigns

When Karl Lagerfeld was appointed to the helm of the then-sleepy fashion house Chanel in 1983, he set out to radically reinvent its image not only through bold collections, but also by shooting the house’s campaigns himself. Lagerfeld’s photographs breathed life into the brand. Now, his campaigns span the house’s collections luxurious haute couture, ready-to-wear, cruise, accessories and have established Lagerfeld as a sought-after fashion photographer.