Palace product descriptions, the selected archive

Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard’s online product descriptions. Since their debut in 2013, Palace’s unconventional descriptors — which often have little or nothing to do with the product being described — have earned a cult following, with readers hooked on every line.

Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion.